For more information contact:
Mark Judd
CDS Global
+44 (0)1858 468 811
Alex Pickering
Bauer Magazines
Bauer Magazines (formerly Emap Consumer Media) appoints CDS Global to manage and develop their marketing database
5 November 2007
Bauer Magazines has appointed CDS Global to develop a marketing database and create a single view of all their customers, supporting their goal to become a truly customer-orientated business.
Data will be consolidated from all areas of business to create one view of the customer and tools provided to support analysis, segmentation and modelling. Marketing teams will have remote access to the database to improve planning, help identify revenue opportunities and drive subscription growth.
CDS Global Commercial Director and General Manager of their Business Intelligence Unit Mark Judd, commented on the deal, "This is a glowing endorsement of our strategy to become a leading provider of marketing database solutions and we are looking forward to working with Bauer Magazines and developing a world class solution to support their business."
CDS Global Managing Director Sarah Parkes added, "Provision of marketing database service is a key focus for our business and I'm delighted to have secured this contract with Bauer Magazines."
Alex Pickering, Head of Data Services at Bauer Magazines, commented, "We are excited to be working with CDS Global and taking advantage of their cutting-edge technology. Digitally we serve 8m consumers a month and total reach across our numerous touch-points exceeds 20m. A single customer view will facilitate the understanding of our customer base at the most granular level. Actionable customer insight is our priority and that can only be achieved by consolidating data and having the right tools available to analyse and segment the information we generate."
About CDS Global
|
